TikTok: what it is, how it works and who uses it

What is TikTok? Is it really the social network of the future? Everyone wants to know the answers of these questions. More and more people have started to appreciate and download this app. With more than 800 million users, it has undoubtedly become the social network of the moment and enjoying a lot of success. In this article, we will reveal in detail everything you need to know about TikTok, starting from what it is and its origins. In addition, we will discuss how to use it for a winning marketing strategy.

What is TikTok?

TikTok is currently the most downloaded app in the world and is nothing more than a social network created by a Chinese company named ByteDance. TikTok was launched from the merger with the Musical.ly app, thus inheriting most of its functions. In other words, Musical.ly was literally purchased by ByteDance, and through a rebranding operation, its name was changed to TikTok even though the most used and famous functions of Musical.ly remained the workhorse of this social network.

In other words, TikTok is not just a simple social media like many existing, but it is a social network in all respects, such as Facebook and Instagram. The creators of TikTok have managed to develop a winning platform also from the marketing point of view. According to social media experts, this social network will continue to grow exponentially in the coming years.

Who uses TikTok?

TikTok numbers are very interesting. As for registered users, we can note that the TikTok audience is mainly people from the “Generation Z” or the generation that follows the Millennials, characterized by those born from the second half of the 90s.

For this reason, around 40% of TikTok users are under the age of 25, although, over time, more and more show business celebrities and influencers have started using this social media to promote their image and find new fans.  Another finding is particularly important and interesting is that about 65% of the audience of TikTok is female.

How to use it for marketing

TikTok is a social network that, in the last year, has seen its numbers skyrocket, with about 1 billion downloads of the app (it is the most downloaded app ever in the world). Recently TikTik has introduced advertising in its app, between one video and another, but has managed to propose it in a non-invasive and exceptionally coherent format with other user-generated content.

In a nutshell, the advertising of TikTok does not disturb its users. For all these reasons, more and more companies, professionals and marketers have started to follow this platform with interest and to develop strategies to make the most of it.

There are several ways to exploit the potential of TikTok to attract people and possible customers:

If you are an influencer (or aspiring), a freelancer, or a public figure, you can start creating content within the app to gain followers, attention, and popularity. If you are a marketer or want to promote your company and your products within the app, you can take advantage of the advertising tools made available by TikTok or directly start collaborations with influencers. Also, you can buy TikTok views to get more exposure.

Analysts have highlighted that the TikTok audience loves immersive experiences, which, in one way or another, manage to engage users with the aim of making content viral. Keep in mind that the advertising content must be dynamic, captivating, and youthful; only in this way will it be able to catch the attention of users.